ARUP wanted to make their book 50 Design Questions Answered: The Arup Design Book available through bookshops, in the UK and internationally.
HH Solution: Working closely with Wardour we identified relevant design and architecture specialist bookstores in the UK and overseas and marketed and promoted the book to those stores as well as the major chains, high street bookshops and online stores. We then handled all aspects of storage and distribution for the book once published. We also managed online offers and promotions via our own website.
Results: The book was well received and taken up and stocked by many of the stores and the book has performed well since launch.